A Breath of Fresh Air for OSPI's Brand
As we kick off a new decade, OSPI is pleased to unveil our new logo and brand.
OSPI’s new brand is intended to better reflect our values: Ensuring Equity, Collaboration & Service, A Focus on the Whole Child, and Achieving Excellence Through Continuous Improvement.
The logomark contains diverging paths in the middle, representing the different paths students take while achieving their diploma. A sunrise hangs over the paths, representing hopefulness and opportunity. The paths are also supportive, holding up a child who is reaching for their future.
“Our new logo is modern, sustainable, and bright,” said Chris Reykdal, Superintendent of Public Instruction. “It showcases our values and emphasizes our commitment to supporting all students, families, educators, and communities.”
The design marks a significant change from the one-room schoolhouse that used to make up the agency’s logo. The schoolhouse dates back to the 1970s when it was introduced, replacing a drawing of OSPI’s headquarters, the Old Capitol Building in Olympia.
OSPI forms, web applications, and publications may still bear the schoolhouse logo over the next few months as we finish turning over all of our products.